Allsteel Announces New Partnership with Fritz Hansen
Continues to expand product offerings with this new endeavor
Allsteel Inc. is pleased to announce an exciting new partnership with Danish design brand, Fritz Hansen, officially kicking off 4th Quarter 2021. Adding to its current list of strategic partnerships with Normann Copenhagen, Corral USA and Zilenzio, Allsteel continues to enhance its portfolio and offerings for the A&D and dealer communities, broadening the scope of solutions and choices available for a wide variety of project needs.
“Allsteel is proud to partner with Fritz Hansen, a brand known for its iconic designs,” explains Adam Ames, Vice President, Product & Marketing. “We are fortunate to add such classic pieces with a historical legacy to our portfolio and believe their understated luxury and expert craftsmanship will be a welcome addition for our current and future customers.”
Fritz Hansen, a global leader in furniture, lighting and accessory design, is a company driven by a passion for beauty, quality, and authenticity. As with all of their partners, Allsteel shares these values and more, making this union a natural next step in the growth of the brand. With both companies’ origins in cabinet making, this union has an added element of synchrony and compatibility. Fritz Hansen’s thoughtfully-designed products will add another layer of depth to Allsteel’s existing and expansive portfolio of innovative product solutions.
“For almost 150 years, our collection of iconic designs have been used in homes and various spaces across the globe, and through the partnership with Allsteel, Fritz Hansen is excited to expand its distribution in North America.” says Henrik Holm Pedersen, Vice President Americas. “In collaboration with Allsteel, we believe the partnership can help realize the ambition of bringing long-lasting, quality furniture that stands the test of time, into the lives of more people and spaces.”
Initial product offerings will include (but not be limited to): Let™ Chair (shown above), Planner™ Table and Shelving, the iconic Egg™ and Swan™ Chairs, and a variety of Series 7™ chair options. These, along with other popular Fritz Hansen products will be on display in Allsteel showrooms beginning November 2021.
To see the full line of Allsteel solutions, please visit https://www.allsteeloffice.com.
About Allsteel
Since 1912, Allsteel Inc. has offered a world-class, comprehensive range of workplace products and solutions. We simplify the office planning process by helping our customers align their workplace strategy with their business strategy. The result is fit-to-business solutions that deliver meaningful change in a way that works for them today, as well as tomorrow. Headquartered in Muscatine, IA, the company has showrooms in Boston, Chicago, Los Angeles, New York, San Francisco and Washington, D.C. For additional information, visit www.allsteeloffice.com or follow Allsteel on Facebook, Twitter, LinkedIn, Instagram, Pinterest and YouTube.
About Fritz Hansen
Founded in Denmark in 1872, Fritz Hansen is a global leader in furniture, lighting, and accessory design. Driven by a passion for beauty, quality, and craftsmanship, the company embodies a modern, Nordic lifestyle and collaborates with visionary artists, designers, and architects from around the world. The brand has collaborated with Arne Jacobsen, Cecilie Manz, Hans J. Wegner, Piero Lissoni, and Poul Kjaerholm, among others. Today Fritz Hansen designs are sold in more than 85 countries through 2,000 points of sale. The company employs 260 people worldwide and maintains its headquarters north of Copenhagen, serving design-passion
