Independent Manufacturers’ Representative Group Designates Allseating as Pillar Brand in Portfolio
Allseating, a leader in the design and development of seating solutions, is pleased to announce its new partnership with independent manufacturers’ representative group Crane Reps LLC. Welcoming Allseating into their curated portfolio as a pillar brand, Crane Reps LLC will expand Allseating’s reach throughout the Southwestern US; in Arizona, New Mexico, and Las Vegas, Nevada.
“Crane Reps brings a level of expertise and market insight that makes them an ideal partner for Allseating,” said Cindy Lawton-Moreby, Vice President of Sales at Allseating. “Their team understands how product solutions impact an entire environment, not just a single space, and are highly skilled at guiding their clients in making the right choices for every project. We are looking forward to seeing our portfolio gain exposure across the Southwestern US through their strategic, relationship-driven approach and expansive network.”
Founded in 2015 by Brad Crane, Crane Reps LLC is an independent manufacturers’ representative group specializing in commercial interior solutions. With more than 70 years of combined contract furniture experience across its team, the rep group serves commercial office, healthcare, education, government, hospitality, and manufacturing markets. Crane Reps represents a curated portfolio of manufacturers committed to strong design, functionality, and dependable service, and will carry the full line of Allseating products.
Crane Reps maintains a presence in NextSpace, a shared showroom environment that welcomes approximately 600 visitors per month through tours, events, and hosted programs. Through this partnership, Allseating’s product solutions will be prominently integrated into the space, strengthening brand visibility and ongoing sales momentum. Additionally, Crane Reps is currently redesigning its mobile showroom to take an extensive selection of Allseating products “on the road” throughout the states of Arizona, New Mexico, and the Las Vegas, Nevada area, allowing specifiers to see, feel, and experience the quality Allseating delivers.
“We’ve admired Allseating for a long time, so when the opportunity came along, adding the brand’s product line to our portfolio was an obvious choice,” said Megan Say-Thomas, Commercial Interiors Sales & Design Consultant at Crane Reps LLC. “The versatility of Allseating’s product solutions allows us to support a diverse range of projects, and through ongoing education, strategic partnerships, and alignment with key dealers, we are focused on becoming the go-to resource for Allseating chairs across our dealer network.”
For more information on Allseating and Allseating’s product offerings, please visit allseating.com.
ABOUT CRANE REPS LLC
Crane Reps LLC is an independent manufacturers’ representative group specializing in commercial interior solutions. We represent a curated portfolio of leading manufacturers focused on innovative, high-quality products that combine strong design, functionality, and value. We partner with manufacturers who are committed to exceptional customer service, reliable lead times, and industry compliance. With over 70 years of combined contract furniture experience, Crane Reps takes a hands-on, relationship-driven approach to every project. Serving commercial office, healthcare, education, government, hospitality, and manufacturing markets, our mission is simple: we make doing business easy through responsive service, thoughtful solutions, and attention to detail. www.cranereps.com
ABOUT ALLSEATING
For over 40 years, Allseating has been a leader in the design and development of solutions that adjust to the needs of customers in the office, educational, hospitality, and healthcare industries. Our 100,000-square-foot facility in Toronto, Ontario, Canada, is home to our broad line of seating solutions. Whether it’s through innovative designs or comprehensive service programs, we’re always working at making people feel comfortable and productive.
For more info, visit our website: www.allseating.com.