AJ Paron Named Executive Vice President + Design Futurist, SANDOW Design Group

SANDOW on Jun. 6 announced the appointment of AJ Paron as Executive Vice President+ Design Futurist, SANDOW Design Group.

A highly accomplished professional with tremendous knowledge and relationships in the design industry, Paron is widely respected as a creative thinker, innovative leader, and engaging speaker and panelist.

Paron’s experience includes creating and leading a multimillion-dollar award-winning design/build firm, developing national programs for ASID, and developing design research programs for the University of Minnesota. As a design professional, she has specialized in procurement innovation, design implementation and collaboration, environmental initiatives/LEED, and workplace change management. Paron is an Allied Member of ASID where she recently received an honorary fellowship, Associate Member of IIDA and AIA, LEED AP ID+C and WELL AP.

An extremely effective sales and marketing leader, Paron most recently served as National Sales Director at Design Public Group, a technology platform that streamlines the furniture procurement process in design. Prior to that, she held the National A&D Director position at Allsteel/Gunlocke.

In her role as Executive Vice President + Design Futurist for the SANDOW Design Group, AJ will work collaboratively with B2B partners to provide industry intelligence, develop solutions, foster connections, launch new products, and create brand building opportunities. Internally, Paron will work with leadership across SANDOW’s design brands to grow its powerful ecosystem of media, technology, and services, with ultimate oversight of sales, marketing, and experiences for the group’s B2B brands.

“AJ is an incredible asset for the SANDOW Design Group,” said Adam Sandow, CEO of SANDOW. “Her diverse expertise will be key as we introduce new ways to inspire, engage, connect, and solve problems for the architecture and design community.”

Paron has been honored with accolades from numerous organizations including IIDA, ASID, NKBA, NARI, USGBC, and Chrysalis Awards.

Said Paron, “I’m honored and thrilled to join the incredible team at SANDOW. It’s exciting to work with an organization that is committed to moving the profession and industry forward as SANDOW continues to do.”


SANDOW was founded by visionary entrepreneur, Adam Sandow, in 2003 with the goal of building a truly innovative media company that would reinvent the traditional publishing model. Today, SANDOW is a fully integrated solutions platform powering innovation for the design and luxury industries.

Its portfolio of media and technology companies include Interior Design, Luxe Interiors + Design, Metropolis, Galerie, Leaders, and NewBeauty. Materials Innovation brands include global materials consultancy, Material ConneXion, and game-changing material sampling, logistics and sustainability platform, Material Bank. SANDOW brands also include research and strategy firm, ThinkLab, and exclusive private airport newsstand network, MediaJet. In 2019, SANDOW was selected by the New York Economic Development Corporation to become the official operator of NYCxDESIGN.