AIS Launches New Dealer Website

AIS’ New Dealer Site Underscores Company’s Commitment to All Users within a Dealership and Features Updates Aimed at Optimizing the User Experience

Company’s Extensive Sales and Design Tools Now Even Easier to Locate and Use on Newly Unveiled ‘DealerNet’ Website

In a year featuring new products, the addition of hundreds of finish options, sales tools, and support personnel for dealers, AIS today announces another new tool – the redesigned dealer intranet. Dubbed ‘DealerNet,’ as was its predecessor, the new website offers a simpler user interface with easier navigation and an enhanced search function ensuring that tools and information are at dealers’ fingertips.

Organized into four main categories on the homepage are: requests and an activity portal, communications and updates, sales tools, and additional resources. In each of these four areas, actionable items and files are organized in order of popularity, with navigation flowing from left to right. Quick links, also on the home page, provide immediate access to the most popular and newest dealer resources allowing for quick and easy access. Rounding out the home page are featured links and the AIS support team specifically assigned to each dealer as identified by their login credentials.

According to the project manager for the website redesign, Amy Transue, vice president of strategic resources, “Our dealers, sales teams, and designers will find this new site to be extraordinarily user friendly and simple to navigate. In fact, we had several groups of beta testers helping us to finetune the platform and its interface — ensuring the experience for our dealers is seamless and easy.”

Additional benefits of the new site include hot tool buttons; dealer discounting; design typicals, product positioning, training, and announcements; and current lead times among many other sales, quoting, design, and installation tools all with an easy-to-use interface with many downloadable files.

Transue continues, “We know that our dealers and their teams are busy. In addition to valuable time-saving tools, a major focus for AIS was speed of access. This highly organized site hits the mark as access to critical tools takes three clicks or less. And, with the site optimized for use on desktop, laptop, tablet, and mobile devices, it’s all available on the fly.”

Another important tool that has been made more robust for dealer principals and other leaders is the integration with AIS’ database of opportunities, designs, orders, specials, and more for each dealership allowing them to track order progress. Another important tool for dealers, the dealer performance report provides real time updates on sales and design data right from AIS’ customer relationship management platform.

“AIS has made major investments at every stage of the dealer journey this year,” stated Nick Haritos, the company’s president and CEO. “We are pleased to see our latest project come to fruition with the rollout of our new DealerNet. It’s a tool that delivers valuable information and resources for our dealers to whom we are dedicated to providing exceptional customer service.”


AIS, headquartered in Leominster, Massachusetts, is a leading North American manufacturer of commercial office furniture and boasts one of the most impressive stories of growth and success in the furniture industry. Founded in 1989, the company whose sales exceed $210 million annually is known for offering market-relevant, feature-rich product lines that entice designers and support the diverse needs of end-users while offering exceptional value. AIS is an innovator that leads the industry in sustainable lean manufacturing, lead-time performance and manufacturing flexibility. AIS’s BIFMA-compliant products meet or exceed industry standards for safety and durability. Products also are SCS Indoor Advantage™ Gold certified.

The company’s Leominster headquarters and manufacturing facility boast a rooftop of more than 10,000 solar panels, returning 50 percent or more of energy used to the power grid. AIS has permanent showrooms at its Leominster headquarters and in Chicago, New York City and Washington, D.C. With these and other locations across the U.S., the company has over 1 million square feet of office, showroom and factory space. AIS’ more than 800 employees represent over 32 countries around the world and make AIS one of the largest and most diverse employers in central Massachusetts. Over the past five years, AIS has created more jobs in the region than any other company. AIS and its employees also lead in giving back to their communities; the Boston Business Journal has recognized AIS with its Corporate Citizenship Award annually since 2019. For more information, visit