Leading manufacturer of hard surface flooring offers industry professionals a broad selection of natural wood, resilient, engineered tile and laminate for residential and commercial projects
AHF Products, a leader in hard surface flooring solutions, celebrated the opening of a new design showroom in Plano, Texas, featuring a cross section of products representing its full portfolio of iconic brands, including Bruce®, Armstrong Flooring™, Hartco®, LM Flooring®, Robbins®, Parterre®, tmbr®, Hearthwood®, Raintree® and others. AHF invited local area architects, designers, distributor partners and other industry professionals to attend an open-house and ribbon cutting.
“For customers who desire the tactile experience of seeing products in person, this new showroom offers the opportunity to discover products of unmatched quality and design and fully immerse themselves in an experience that helps bring their projects to life,” said Kevin Whaley, Vice President, Sales & Marketing, AHF Products. “By appointment, customers will have the opportunity to speak with a specialist on their specific project needs and see a variety of flooring solutions to meet their specifications. Also, our distribution partners can use our extensive library of existing and conceptual product designs to build their own private-label collections from scratch.”
The products are presented in a gallery-like format, with oversized samples placed in a library wall display, as well as on the floor and walls. Product Designers from AHF Headquarters in Mountville, Pennsylvania, Oxana Dallas and Katie Gluibizzi, envisioned the space to be both inspirational and functional, combining assorted products artistically in coordinating colors, patterns, and structures. The innovation area features samples in engineered hardwood, luxury vinyl tile (LVT), resilient sheet, vinyl composition tile (VCT) and laminate. Many products are in stock and ready-to-ship.
The new location doubles as a showroom with a work studio and AHF offices. The goal, according to Whaley, is to enable distributors, architects, designers, and clients to experience AHF’s vast product portfolio – commercial LVT and resilient sheet, wall base, tile, hardwood, and accessories – in an inspired setting.
“In addition to offering ample space for our sales and marketing teams, the design community is encouraged to visit and make use of the space as needed,” said Whaley. The collaborative workspace offers a large conference room that seats twenty, with an adjacent area that fits up to thirty classroom-style, making it ideal for training, presentations, industry events or Continuing Education Unit (CEUs) courses. The 5,000 square foot office also has a lounge and dedicated seating areas and offices for employees, clients, and guests.
“Our goal is that designers have a means to engage with materials and develop a better understanding of brand diversity and our capabilities here in Plano, as well as the depth of our manufacturing across the U.S. and in Cambodia,” said Whaley.
The AHF showroom is conveniently located at 5000 Legacy Drive, Suite 100 in Plano, TX. For more information, or to make an appointment, please contact: Kevin Whaley, Kevin.Whaley@AHFProducts.com.
About AHF Products
AHF Products is a leading hardsurface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract™, Armstrong Flooring™ and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,000 dedicated team members. www.AHFProducts.com
Armstrong Flooring and the Armstrong Flooring logo are under license from AWI Licensing LLC.
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