AHF Products Introduces Armstrong Flooring™ Lutea™ Rigid Core, Visually Stunning, Crafted to Last
AHF Products, a leading manufacturer of hardsurface flooring for residential and commercial installations, introduces Armstrong Flooring™ Lutea™, a new line of rigid core flooring that encapsulates both beauty and performance.
“Lutea is a flooring innovation utilizing technologies that increase aesthetic and performance attributes,” says Yon Hinkle, Vice President Product Management-Resilient, AHF Products. “The sturdy planks are completely waterproof, and the designs are colors and textures found in nature.”
Lutea is inspired by the design style Japandi, which blends aspects of Japanese and Scandinavian interiors to create soothing, serene spaces. “The aim of Japandi is to create Zen-like spaces that blur the lines between home and nature with a subtle mixture of clean lines and natural looking materials,” says Senior Designer Katie Gliuibizzi, AHF Products. “You won’t find vibrant pops of color in Japandi spaces – instead, look for earthy tones and a lot of natural light to further blend home and nature.”
According to Gliuibizzi, one of the hallmarks of this design style is to bring together the pale, neutral tones which tend to be favored in Nordic interiors with the darker, richer shades of Japanese design. “Soothing neutrals have been trending on the West Coast and now have evolved into the rest of the country. At the same time, beautiful, rich warm browns offer a feeling of warmth and calm to spaces.”
Ranging from light and airy to dark and earthy wood looks, Lutea’s two collections – PARADISE and ZEN – provide retailers with the look of affordable luxury for buyers. The 100% waterproof planks are available in a range of wood looks – Birch, Hickory, Oak, and Pine. PARADISE features a 20 mil wearlayer and 11 high-end designs and wide widths and ZEN is a 12 mil wearlayer floor which offers nine design-forward looks in popular widths.
Ideal for residential and multi-family use, Lutea features a reinforced core to provide enhanced dimensional stability, making it incredibly dent resistant and an ideal choice for three season rooms or for use in direct sunlight. Lutea’s strength will stand up to the chaos of pets, kids and the hustle and bustle of a busy home. Paradise offers a Lifetime Limited Warranty for Residential Use and a 10 Year Limited Warranty for Light Commercial Use; and Zen a 35-Year Limited Warranty for Residential Use. All feature an attached pad and easy locking install.
“It’s a gorgeous, absolutely stunning line,” Hinkle says. “It is not a value SPC, and it is not a high-end line—although it’s highly styled. We’re also offering a multitude of versatile display configurations. Retailers will have the option to carry the full line in a large format display or select an abbreviated line.”
“The Armstrong Flooring brand is vital to our distributors, retailers and flooring contractors and it is a name consumers know and trust,” adds Hinkle. “AHF Products is on a course to reenergize the Armstrong Flooring brand by blending its heritage with a forward focus on innovation, great new products and an ear to the customer.”
Lutea is launching at retail in Spring 2023. Contact an Armstrong Flooring™ distributor for additional information or contact AHF Products at (866) 243-2726. Visit www.armstrongflooring.com or www.AHFProducts.com.
About AHF Products
AHF Products is a leading hardsurface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring(TM), Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph™, Emily Morrow Home™ and tmbr®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract™, Armstrong Flooring™ and Parterre®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 2,000 dedicated team members. www.AHFProducts.com
Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. All other marks belong to AHF, LLC, its affiliates, or subsidiaries. All rights reserved.