Introducing Bloomx by FilzFelt

FilzFelt Bloomx 08

FilzFelt Bloomx 04FilzFelt is pleased to introduce Bloomx, a modular screening system where design and mathematics converge. Named for its petal shape and the exponent ‘x’ representing infinite possibilities in size, color, and design, Bloomx is a flexible, modern screening system made from one repeated module. Designed by Italian graphic designer Chiara Debenedetti, Bloomx provides soft and textural space separation as eye-catching room dividers with an interesting play of positive and negative space. The single module—a clean, six-petal form—assembles with a simple tab and slot connection and openings between modules allow maximum light and sightlines to beyond. This clever product can grow or shrink by simply adding or removing modules. Add to the mix 63 colors of 100% Wool Design Felt that can be arranged in a variety of ways and this product provides countless sizes, shapes, and color configurations. Have a change of heart later on? The panels can be quickly and easily reassembled.

The modules are CNC cut 3mm Design Felt and connect to headers above. Several header options accommodate a range of assembled panels sizes including headers that link together and ending headers for the left or right sides. By connecting multiple linking headers, large expanses of color and pattern can be created. As an added bonus, Bloomx is compatible with FilzFelt’s Hanging Panel Track System, allowing a complete solution.

Bloomx is made from a minimum of 25% remnant material. This post-industrial material is generated from FilzFelt’s CNC cut products and projects and tends to be narrow strips that require smaller or modular products.

Chiara Debenetti, Bloomx’s creator, comments “Design for me is going beyond the visual form in order to develop the material aspect. We have five senses, but we often forget about touch. And yet this is the sense that allows us to first interact with the reality that surrounds us: the mother-daughter relationship comes to mind. In my daily work as a designer, whether I am dealing with graphics or home décor objects, I always pay particular attention to the materials. With Bloomx, I aimed to highlight the X-factor of felt: its feeling of warmth to the touch together with the lightness of the shapes that one can create at will.”

Regarding the expansion of FilzFelt’s modular product line and the reuse of post-industrial remnants, Traci Roloff, FilzFelt’s co-founder and Vice Present of Marketing + Communications, remarks “Since FilzFelt was founded in 2008, we have been committed to our reuse policy. All offcuts and remnants produced during our manufacturing process are collected and repurposed into sampling, products, or sold to customers requiring smaller quantities. As our manufacturing volume has increased, we’ve been challenged with finding new uses for our remnant inventory. Our company has made efforts to seek out design and production partnerships to establish new uses for our remnants.”

About Chiara Debenedetti

Chiara Debenedetti was born in Italy and graduated from the European Design Institute of Milan. She founded Harta Design in 2011 and specializes in packaging, logos and corporate identity for luxury brands in the fashion, fragrance and food and beverage industries.

About FilzFelt

FilzFelt carries German-milled 100% Wool Design Felt in 63 colors and five thicknesses. The product line includes 100% Wool Design Felt by the yard and felt products including acoustic products, drapery, floor coverings, hanging panels, and tabletop. Since felt is a nonwoven fabric and does not require a loom for its production, ancient people were able to produce it quite easily. To produce felt, raw wool undergoes a wet felting process, which involves matting, condensing, and pressing the fibers. Wool Design Felt is high quality, eco-friendly, comes in highly saturated colors, and is perfect for demanding design applications.

FilzFelt was founded in 2008 by two felt-loving designers, Kelly Smith and Traci Roloff. In 2011, the company was acquired by Knoll, Inc. and continues to bring this natural, ancient textile into the 21st century where it balances beauty, utility, and sustainability while meeting the challenging needs of modern spaces.