Axor’s Designs with Front Now Available
Front design group’s innovative collaborations with Axor have been making a splash in museum exhibitions and tradeshows across the country–and now they have officially hit the US market! The Axor 240 2-Jet Showerhead and Axor 1-Jet Handshower by Front were inspired by the hidden aesthetics of technology, turning the typical hardware, such as pipes, joints, valves and funnels, into charming design objects.
Axor’s designs with Front are currently part of the critically acclaimed Pathmakers: Women in Art, Craft and Design, Midcentury and Today exhibit, which just opened at the National Museum of Women in the Arts (NMWA) in Washington, D.C. “Pathmakers,” which explores and celebrates the contributions of women in design and art, comes to D.C. after a successful six-month run at the Museum of Arts and Design in NYC (MAD museum).
More information on “Pathmakers” at NMWA can be found at http://nmwa.org/exhibitions/pathmakers. The exhibit will run through February.
Below is a release about the Pathmakers at MAD exhibit, which ran from Apr. 28-Sep. 27; as well as a release about the products at the Boutique Design NY show, held Nov. 8-9.
AXOR BRAND SET TO MAKE ITS MARK AT MUSEUM OF ARTS AND DESIGN IN NYC
Collaboration with Front on View in Special Exhibit April 28-September 27
(Alpharetta, GA – April 2015) The Axor brand is Museum-bound. The brand’s collaborations with the Swedish design group Front will be on display at the Museum of Arts and Design (MAD), April 28-September 27, as part of “Pathmakers: Women in Modern Craft, Midcentury and Today.” The exhibit, featuring a cadre of international female artists, considers the important contributions of women to modernism in postwar visual culture. The Axor WaterDream with Front collection, as well as the Axor ShowerProducts by Front collection will be on view.
Philippe Grohe, Head of the Axor brand, remarks, “It is no surprise that Front has been selected for this exhibit. The group’s perspective is unique and powerful and has led to exceptional and memorable works that challenge the conventional design dialogue. The masterpieces they have created for the Axor brand are right at home in a prestigious museum like MAD.”
The Axor brand has challenged some of the world’s best designers to think of innovative solutions for bathrooms through its WaterDream projects. These result in whimsical and thought-provoking installations (“WaterDreams”). When Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren of Front reimagined the bath for their WaterDream, they decided to focus on the inner workings and behind-the-wall parts of the shower. They brought these elements to the forefront and turned them into beautiful design objects. Philippe Grohe elaborates, “Front shows how something that is normally hidden from view can become a visually appealing and valued spatial construct.” Adds Sofia Lagerkvist, “It was important for us to foster an awareness of what is the most archetypal aspect of the bathroom – the installation itself. For this reason, we played around with the most elementary components that are used to bring water to us – pipes, valves, couplings, and funnels.” The Axor ShowerProducts by Front, Front’s shower collection with Axor, will be displayed alongside the installation.
Curated by Jennifer Scanlan, the exhibition will feature more than 100 works. Front’s designs will be found in a section that focuses on contemporary female artists and designers that reflect and expand upon the work of the earlier generation. International and United States-based artists and designers featured in this section also include Polly Apfelbaum, Vivian Beer, Christine McHorse, Michelle Grabner, Hella Jongerius, Gabriel A. Maher, Magdalene Odundo, and Anne Wilson. After its run in New York, the exhibit will travel to the National Museum of Women in the Arts in Washington, DC, where it will be until 2016.
HANSGROHE & AXOR BRANDS INTRODUCE NEW HOSPITALITY OFFERINGS & SHOWCASE STAND-OUT PRODUCTSAT BOUTIQUE DESIGN NY (BOOTH 523) November 8-9
(New York-NY November 2015) From the recently completed NY EDITION Hotel in NYC from Rockwell Group and Ian Schrager Company, to the SLS Hotel in Beverly Hills by Philippe Starck, the Hansgrohe® and Axor brands have been specified for hospitality projects from coast to coast. They have a wide range of offerings to fit nearly any project, many of which will be on display at Boutique Design New York (BDNY booth 523). From the Axor brand, the new Axor Citterio E and Axor Universal Accessories collections will make their tradeshow debut alongside the innovative Axor LampShower by Nendo and Axor ShowerProducts by Front. The Hansgrohe brand’s latest offerings will also be highlighted in the space, which will boast a “Select” working “fountain.” The fountain will feature the latest shower products that integrate the intuitive Select mechanism.
In detail, the hospitality highlights by brand will include:
Axor Citterio E Collection
Longtime collaborator with the Axor brand, Antonio Citterio, is once again bringing his stylish architectural aesthetic to the bath with his third line for the brand, the Axor Citterio E collection. Citterio worked hand in hand with the head of the Axor brand, Philippe Grohe, to create the sleek and smartly designed line of faucets and shower components. Delivering on looks, performance and luxury, the Axor Citterio E collection is a study in chic versatility, conveniently offering a range of styles within one collection. Products of the Axor Citterio E collection will be available in custom finishes upon request, such as brushed gold, in 2016.
Axor Universal Accessories
Modular, multi-functional, and universally applicable, Axor Universal Accessories collection is the Axor brand’s first comprehensive system of accessories. Developed with architect/designer Antonio Citterio, the collection consists of handles, bars, and shelf elements that can all work together to create functional and dynamic bathroom spaces. These products can be used individually or in concert with other pieces to bring a system of order to the kitchen and bath. The Axor Universal Accessories collection will be available in custom finishes upon request, such as brushed gold, in 2016.
Axor LampShower by Nendo
When conceiving the Axor LampShower by Nendo, designer Oki Sato sought to combine what is most archetypal about the living space, the lighting, with water, so as to give the shower an enhanced sensuous dimension in a way not yet seen before. The result is something that is not just a shower, nor just a lamp but a hybrid – a magic trick with light and water. Available in chrome.
Axor ShowerProducts by Front
The Axor ShowerProducts by Front allow us to experience water pathways in their most original form. For their collection with Axor, the Swedish design group wanted to draw attention to the hidden aesthetics of technology in a particularly elegant way, turning pipes, joints, valves and funnels into a charming design objects. In this way, a simple funnel becomes a well-proportioned showerhead, for example. The line is composed of showerheads, a handshower and wallbar. The all-in-one showerpipe will be on display. Available in chrome.
Croma® Select E: The new Croma Select E line is a modern and sophisticated choice for any shower area. The Croma Select E 180 2-Jet Overhead Showerhead offers two spray types, Rain and IntenseRain and features QuickClean™ technology, which allows limescale to be easily wiped away. Boasting SoftRain, IntenseRain, and Massage spray modes, the Croma Select E 110 3-Jet Handshower has a spray for everyone. What’s more, it is WaterSense® certified with a low-flow rate of 2.0 GPM. Similar in style, the Croma Select E Vario 110 Handshower is versatile and luxe with three spray modes: Rain, TurboRain and IntenseRain. Both handshowers are available in a white/chrome finish.
Croma® Select S: The chic new Croma Select S line suits any style bathroom. The Croma Select S 180 2-Jet Showerhead boasts a modern circular shape with two different spray types, Rain and IntenseRain. It features 147 no-clog spray channels, QuickClean technology and a low-flow rate of 2.0 GPM. It is available in Chrome, White/Chrome and Brushed Nickel finishes.
To add even greater flexibility and functionality to the shower, Hansgrohe’s new ShowerSelect thermostatic trims fit the bill. The 2-function thermostatic trim allows users to easily switch between handshower and showerhead functions via the illustrated Select buttons. The ShowerSelect thermostatic trim not only displays function options in a clear way, it also delivers on performance and looks. In addition, it is available in square or round shapes, as well as 1- function models. Available in chrome or brushed nickel.
About Hansgrohe: Hansgrohe is a premium brand for bathroom and kitchen fixtures, and a market leader in showers and shower systems, as well as thermostat, pressure balance and ceramic cartridge technology. A winner of numerous awards throughout the world, Hansgrohe is regarded as one of the leading innovators in technology and design, with inventions such as the adjustable wallbar, multiple-spray handshowers and showerheads, the QuickClean™ function and AIR and water-saving EcoRight™ technology.
Founded in 1901 and based in Schiltach in the Black Forest region of Germany, Hansgrohe has a global workforce of about 3,600 employees and serves customers across the globe through 44 subsidiaries and branches. Known for taking tough action against product piracy and intellectual property theft, the company currently operates production facilities in Germany, France, the Netherlands and China. In addition, the company manufactures and assembles many of its Hansgrohe-branded products for North America at its facility in Alpharetta, Georgia, in the United States.
About the Axor brand: The designer brand of Hansgrohe SE, successfully realizes “Designer Visions for Your Bathroom.” In cooperation with the Axor brand, leading product designers, architects and interior designers develop their vision for the bathroom as a living space. The Axor brand collections offer a great number of unique and sustainable solutions to create personalized bathrooms of the highest aesthetic and technological levels. To date, design partners of the Axor brand include Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola, Phoenix Design, Ronan & Erwan Bouroullec, Nendo and Front. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe, grandson of the company’s founder Hans Grohe.
For more information on Hansgrohe and the Axor brand, visit www.hansgrohe-usa.com. To obtain a list of showroom locations within any locale across the United States, visit www.hansgrohe-usa.com/us_en/33541.htm. Or call 1-800-334-0455
Design leader in the sanitary industry
In the current ranking of the International Forum Design (iF) of the world’s best enterprises in the field of design, Hansgrohe SE is in 11th position among 2,000 companies. With a score of 740 points, the Schiltach-based bathroom mixers and shower specialist even outperforms such enterprises as Daimler, Volkswagen, and adidas and leads the design hit list in the sanitary industry. www.hansgrohe.com/design