3form Names Jennifer Ruckel Vice President of Sales North America

Jen Ruckel

3form, a leading manufacturer of architectural materials and solutions for the design industry, has promoted Jennifer Ruckel to vice president of sales, effective immediately. In this new role, Ruckel will relocate to the company’s headquarters in Salt Lake City to head all of 3form’s North American sales functions, reporting directly to Talley Goodson, CEO.

“Jen has been an outstanding performer and has earned the respect and admiration of her colleagues both within and outside of the sales team,” said Goodson, CEO, 3form. “She is a strategic thinker who has distinguished herself with her ability to hit numbers consistently and, serve as an outstanding manager and mentor to her team, whose voice is sought after across the organization,” Goodson said.

The appointment comes after a seven-year tenure at the company. Ruckel joined 3form in 2010 as a Colorado sales representative, and in 2013 became sales manager for the Rocky Mountain region. Prior to joining 3form, Ruckel, an Indiana native, spent over 15 years as a sales representative in the tile and stone, lighting, and furniture industries.

About 3form

3form believes in meaningful design. With an approach that promotes craftsmanship,community, sustainability, and respect for the environments where we work and live, 3form’s product portfolio ranges from simple materials to sophisticated solutions.