3form Launches 3form Elements: Products for Today’s Workspace
Award-winning solutions now easy-to-specify in FF&E packages.
Award-winning materials manufacturer 3form is excited to announce their newest brand extension: 3form Elements, a collection of products thoughtfully designed to accommodate the modern workspace. The collection features signature glass markerboards, acoustic products, dimensional walls, and space division options that are easy to specify in FF&E packages. The new line of products complements the robust and highly customizable products that architects and designers have relied on from 3form for 20 years.
The 3form Elements product line is available through local furniture dealers across the United States and Canada. Each dealer was hand-selected by 3form’s team and are the authorized distributors in their areas. Each dealer is trained and supported by 3form Material Consultants to ensure quality customer support for their clientele while creating a pathway to specify 3form Element’s line of products in FF&E specifications.
“We have a close relationship with each authorized dealer and numerous touchpoints weekly between the dealer and their 3form Material Consultant,” says Wynn Clayton, CEO of 3form. “There’s consistent training, there’s project support and a partnership between dealers and their 3form Materials Consultants who work together to take a project from start to finish. It’s a unique set up that helps our customer get the design and functionality they need for their space.”
Exclusive to the 3form Elements collection, writable surfaces made with high-performance glass offer sleek, functional additions to communal workspaces. The brand’s Sola Felt acoustic products are also available in select colorways, patterns, and shapes for design-forward sound absorption. Dimensional wall and ceiling features like 3form Elements’ Profile and Velo are easily specified to add texture and interest to surfaces. Plus, 3form Elements features Varia, 3form’s architectural resin that transforms working spaces with form, color, and light while creating private touchdown spaces and overall space division. Offered in a curated selection of design options, end-users can easily specify Varia with the help of their local dealer.
When clients purchase through the 3form Elements portfolio, the materials are installed by the dealer’s in-house team or a 3form-certified installer, promoting ease and customer care from start to finish.
“3form Elements will expand access to our products and the way they’re specified,” says Azar McMaster, SVP of Product Management and Business Development. “3form Elements offers the beauty of 3form products with a new level of simplicity from specification through installation.”
3form, a Hunter Douglas company, is a design-driven materials solutions company offering breakthrough sustainable products that help bring projects to life. Their approach promotes craftsmanship, community, sustainability, and respect for the environments where we work and live. The 3form product portfolio ranges from innovative materials to sophisticated turn-key solutions. The full 3form family includes 3form, LightArt, and 3form Elements.