3form Goes Au Naturel With New 2021 Colorways
As commercial spaces transition to the next normal, award-winning materials manufacturer 3form introduces the 2021 Design Collection, a selection of earth-toned colorways that echo the comfort of our natural environment as we reenter shared spaces. Composed of 13 natural neutral hues, the 2021 Design Collection combines 3form’s color expertise and design technology to bring durable, cleanable surfaces in timeless shades and silhouettes. A departure from the bold, vibrant hues 3form is known for, this collection showcases the soft side of the Utah-based brand, and sets the tone for upcoming 2021 launches.
Applied on 3form’s translucent Varia and Chroma panels, each colorway transmits gorgeous natural light and evokes a sense of connectedness, all while providing safe protection and privacy—a luxury of remote work that 3form aims to bring to commercial spaces. Selected from shades found in nature, like sage green, sandy beige, burnt orange, and sky blue, the new collection transcends trends and pairs effortlessly with organic materials like metal, stone, ceramic tiles, and more.
Learn more about the 2021 Design Collection in the press release below:
3form Debuts a 2021 Design Collection with Soft, Translucent Hues Inspired by Nature
The Utah-based manufacturer introduces a natural palette that meets the moment.
Award-winning materials manufacturer, 3form, introduces a new line of earth-toned shades that demonstrate the relationship between color and light. From off-whites and cool grays to dusty blues, the collection showcases the soft side of 3form’s color portfolio with 13 neutral hues. Designed in response to the temperature of our world, these natural neutrals bring comfort to built environments and set the color story for 3form’s upcoming 2021 collections. Available in 3form’s translucent Varia and Chroma panels, each space division illuminates with natural light, allowing connectivity and privacy to coexist within a communal space.
“Designers carry the responsibility to create a space that is comfortable and protected,” says 3form’s Vice President of Design, Christian Darby. “As humans, it’s natural for us to look for the earth for stability.
Whether it’s a feather, bark, or a wicker basket, these natural elements help us feel more grounded. These colors do that for us, as well.”
Balancing serenity and sophistication, the 2021 Design Collection adds warmth to commercial environments, including healthcare facilities, corporate offices, coworking spaces, hotel lobbies, and more. When applied with Varia’s force and flexibility, each panel is highly durable, easy-to-clean, and a safe, translucent partition in high-traffic areas. Also available in 3form’s horizontal surface material, Chroma, the 2021 Design Collection maintains high durability while transmitting an abundance of natural light.
Inspired by hues found in nature, the colors effortlessly pair with organic materials like stone, ceramic tiles, and wood—all of which have quickly ascended to commercial design staples. The collection’s desaturated tones also promote wellness, nurturing our psychological and physical health within shared spaces.
3form’s Varia and Chroma material platforms have certifications in Optimized EPD (SCS), Type III EPD (SCS), Greenguard Gold (UL), and Red List Free Declare Label (ILFI). This aggressive pursuit of certifications and higher product standards is one example of 3form’s comprehensive sustainability program, Align, in action. Launched in March 2020, Align represents 3form’s commitment to empowering architects, designers, and consumers to make smart choices about how they buy and build.
Varia is available in 4’x8’ and 4’x10’ panels, with 1/4″, 3/8″, 1/2″, 3/4″, and 1″ gauges and a two-week lead time. Chroma is available in 1/2 inch, 1 inch, and 2 inch gauges, and in 4’x8’ or 4’x10’ panels, depending on the gauge.
About 3form
3form, a Hunter Douglas company, is a design-driven materials solutions company offering breakthrough sustainable products that help bring projects to life. Their approach promotes craftsmanship, community, sustainability, and respect for the environments where we work and live. The 3form product portfolio ranges from innovative materials to sophisticated turn-key solutions. The full 3form family includes lighting studio LightArt, and glass and contract surfacing manufacturer EFI.
