Media Category: 2017.1030

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Touchpoints are opportunities to learn about the client’s people, how they work and toward what ends they are working. The touchpoints concept comes from This Is Service Design Thinking: Basics, Tools, Cases, published by Wiley in 2011. Photo: Gensler

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Unique, intangible factors exist within the ecosystem of the client’s organization, and designers find them through connecting with people. Photo: Gensler

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Listening, understanding and empathy voids comparisons between projects, revealing workers’ needs and how they genuinely feel. Photo: Gensler