Vitra Summit 2020 // a case study in the new world of virtual conference events
Nine months ago, virtual conferences and summits were nearly unheard of. Now, event organizers, firms and manufacturers of all sorts are embracing this larger scale form of gathering people together – simply because it has been the only safe option available. We’ve temporarily replaced the convention center and onsite CEU gatherings with our desktop, laptop and tablet screens, and it’s certainly not the same. However, there’s something satisfying about clearing your schedule, channeling your inner hygge, and sitting down with a mug of coffee to tune into a day of engaging speakers. The social aspect of in-person gatherings is greatly missed, but virtual conferences, if executed properly, can offer an intimacy and comfort that in-person conferences do not. Because event organizers are a bit – or very much – strapped in arranging the types of experiences that typically elevate conferences, retreats and events into memorable itineraries, the one thing virtual …
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