Two Weeks and Counting: NeoCon 2015

by Robert Beck | June 1st, 2015

I’m an unabashed fan of NeoCon. I admit it. I can’t remember ever wanting to be anywhere else during that week. Over the years, I’ve seen the weather in Chicago hot and muggy, raining almost non-stop, knock down gorgeous and very windy and cold, but the weather inside the Merchandise Mart is always the same and the atmosphere is almost universally happy and excited. With just two weeks remaining before many of us meet again in Chicago to gauge for ourselves how the industry is doing, I thought it timely to catch up with Byron Morton, VP of Leasing at the Merchandise Mart, and Julie Amato-Kohl, VP of NeoCon Exhibitor Sales, to see how things are shaping up from the perspective of the NeoCon organization. OI: For the exhibitors, it’s all about attendance. How have you approached marketing the show this year? Byron Morton (BM): We focused on the fact …