NYC Students Design Lighting for Luxo at IIDA New York’s Design This! Challenge

  It’s time again for IIDA New York’s Design This! Challenge, one of the most exciting student design competitions of the year. NYSID, Parsons The New School for Design, FIT and Pratt Institute – are presented with a design brief they must complete within one hour. After being divided into small teams at the beginning of the event, each student group must complete the design brief, receiving two “advice breaks” with industry professional mentors, and must then present its final design to a panel of judges. Now in its sixth year, the Design This! Challenge is an extension of IIDA New York’s Speed Mentoring event, and was created to foster active design mentorship between students and industry professionals. This competition is so much fun because it zeroes in on speed, design agility and clarity, and close collaboration with people the participants have only just met. The competition places emphasis on …