State of theMART: a NeoCon Preview
The Starbucks on the first-floor lobby of the Merchandise Mart in Chicago is nearly empty and the restaurants in the food court have a smattering of people grabbing lunch. It is the calm before the NeoCon storm. The halls of theMART are quiet with less than a month to go before the industry’s most important event. But take a peek behind the miles of butcher’s paper covering most showroom windows and theMART is abuzz with activity as companies make a last minute push to get their spaces refreshed before 50,000 descend on Chicago. NeoCon 2023 promises to be bigger and better this year — more diverse in terms of exhibitors and with attendees from some of the top companies, universities, health care systems and government agencies. More importantly, this NeoCon should be “back to normal” as pandemic restrictions and fears are replaced by exciting new products, spectacular new showrooms and …
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