Orgatec 2018 – A Review
Orgatec, which is held every other year in October, is very much alive and kicking. It was a different story two years ago, with many ready to write it off as an anachronism. The show’s formula has hardly changed over the years. There is now an APP – a very good one in fact – but it’s hard to think of many other Orgatec innovations in the past 30 years. So why was 2018 so successful? The exhibitors – 760 of them – put on a great show. Most of the stands were big, bold and bright. Yes, there were still a few with uninviting, closed-off, forbidding high walls or even rope barriers keeping away uninvited guests; but generally there was an air of welcome, with companies wanting to show off their colorful and attractive wares. Lighting, music and lots of massive display screens were used effectively to draw the …
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