An Unusual Publicity Campaign for Salone del Mobile.Milano
In just over two weeks, Salone del Mobile.Milano will open its doors for the 60th time. To celebrate and commemorate this 60th anniversary, Maria Porro, President of Salone del Mobile.Milano and the Board of Directors commissioned the multi-award-winning Italian illustrator and author, Emiliano Ponzi, to create a series of campaign posters – each one representing one decade of the exhibition’s history from the 1960s to the 2000s. The resulting collection comprises six posters celebrating the anniversary of the trade fair and cleverly illustrating its relationship with the city of Milan and how customs have evolved from 1961 to today. The plan for unveiling the works – to introduce a new poster at the beginning of each month from January, quietly underscores the fact that Salone has been moved from its traditional dates in April to June 7th to June 12th this year. The move is perfectly understandable given that the 2021 …
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