An Enhanced Experience at ICFF and WantedDesign Manhattan
The International Contemporary Furniture Fair (ICFF) and WantedDesign, held at the Javits Center in Manhattan from May 21-23, welcomed established brands, fledgling studios, and designers to showcase the latest products. With an enhanced floorplan and a range of newly designed spaces, the organizers noted increased attendance. The total number of visitors to both shows topped 13,000, up 37% over the previous year. As first-time brand directors for ICFF and WantedDesign Manhattan, Odile Hainaut and Claire Pijoulat sought to not only bring in more exhibitors and attendees, but to create a more immersive experience. “Reorganizing the ICFF show and bringing the notion of hospitality into it was one of our first tasks,” said Pijoulat. “We worked with designer Rodolfo Agrella of RADS Group to rethink the visitor experience with areas for people to spend qualitative and inspiring time in.” A seamless flow was key to ensuring that attendees spent more time …
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