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The Value Equation Index: Why We Buy: The Changing Face of Value July 9
July 9 @ 12:00 pm - 1:00 pm
The Wednesday Webinar with Thomas Mirable
The Value Equation Index: Why We Buy: The Changing Face of Value
Welcome Tom Mirabile, Trend Strategist of Springboard Futures for an exploration of The 2025 Value Equation Index™*. This survey reveals the shifts in demands, desires, & expectations of today’s consumer. Ten factors are defining value for nearly all consumers, and the importance of each varies by generation.
Surviving and thriving in this unpredictable environment will depend on an awareness of how consumers define value. Learn to listen to consumers in new ways and responding with product & service innovations that build durable trust and loyalty.
Guests $5 / IFDA Members Free
Virtual location
You will receive a confirmation email with a URL.
Jul 09, 2025 12:00pm ET – Jul 09, 2025 01:00pm ET
Please join us in welcoming Tom Mirabile, Trend Strategist and Principal of Springboard Futures for an energizing exploration of The 2025 Value Equation Index™*. This national survey reveals rapid shifts in the demands, desires, and expectations of today’s consumer. You will learn the ten factors that are defining value for nearly all consumers, and how the importance of each varies by generation.
Surviving and thriving in this unpredictable environment will depend on a keen awareness of how consumers define value. It also means learning to listen to consumers in new ways and responding with product and service innovations that build durable trust and loyalty.
Tom’s emphasis on consumer-centric product development and generational relevance has guided the evolution and creative direction of some of the most respected brands and retailers in the Home industry. You will leave with a new perspective on the consumer and sharper tools to inform your business strategy.
* The 2025 Value Equation Index™ is a collaborative research project of Springboard Futures, Project Partners Network, and The Trend Curve.
website
https://springboardfutures.com/
insta
https://www.instagram.com/springboardfutures/
linkedin
https://www.linkedin.com/in/tmirabile/