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Salone del Mobile.Milano Expands Global Influence with Events in Shanghai and Hong Kong in November
November 8, 2024 @ 8:00 am - November 21, 2024 @ 5:00 pm
Salone del Mobile.Milano is once again embarking on a journey to engage with the key markets for Made in Italy. After focusing on the United States in September, November will see China hosting two significant international events.
The first destination is Shanghai, where, from 8th to 10th November, the Salone del Mobile will be a Partner of West Bund Art & Design, one of Asia’s most prestigious art fairs. Capturing the scene will be The Orbit’s Orbit, a performative installation dedicated to Italian design, and created by the artist Matilde Cassani. The installation will be on exhibit at The Orbit space, an iconic building of the West Bund Central, designed by the Heatherwick Studio, dialoguing with more than 50 Made in Italy icons.
The second stop will be Hong Kong, from 11th to 21st November, with the SaloneSatellite Permanent Collection 1998-2024 Exhibition. Promoted by the IDFFHK – International Design Furniture Fair Hong Kong and the Designworks Foundation at the Arts Pavilion, in the heart of the West Kowloon cultural district – the exhibition will showcase a selection of more than a hundred projects from the SaloneSatellite Permanent Collection founded and curated by Marva Griffin Wilshire.
The choice of China is a strategic one: in 2023 Italy is confirmed as the main exporter of furnishings to China, for a value of 479.01 million euros. This interest was confirmed at the 2024 edition of the Salone del Mobile.Milano, which saw China back in first place in terms of visitor numbers. For the Salone del Mobile, the special New York, Shanghai and Hong Kong projects are the upshot of a new format conception process, both performative and exhibition, devised for foreign markets, with the aim of strengthening internationalisation processes, stimulating international dialogue on the issues around home living, and experimenting with multidisciplinary languages and practices in the field of design culture.
After China, the Salone del Mobile.Milano will resume its travels around Europe and North America.