Announcing IFI WID 2025

Emotive Design, Experience, & AI

This image was created by selecting and manipulating an AI-generated composition, after a structured discussion between a person and an artificial being about design, experience, and intelligence. They questioned authorship, perception, and the uncanny to invite contemplation, discomfort, and critical thought.

QUESTIONS SUCH AS:

If intelligence is constructed, is experience also?

If emotions are fluid and contradictory, can AI ever mirror the depth of human decision-making?

If AI composes music that makes humans cry, does that mean it understands sadness, or does it just predict what sadness should sound like?

If all AI experiences are secondhand, is it an observer, an imitator, or something entirely different?

What happens when a space misunderstands you?

Can a home feel abandoned before it is empty?

STATEMENTS:

AI knows what emotions look like but cannot feel them.

A machine can only say what has been already said.

The human body remembers what the mind forgets.

PROVOCATIONS:

Certainty is the enemy of invention. If AI insists on resolving ambiguity, does it neuter design’s ability to speculate, improvise, and evolve?

AI digests ambiguity into digestible data, but designers live in the gaps.

Should AI mimic human uncertainty, or should it disrupt our ways of navigating the unknown?

Design brilliance often arises from the unresolved, cultural contradictions, material conflicts, spatial tensions.

If AI smooths over these frictions, does it erase the very conditions that make design compelling?

The IFI World Interiors Day (IFI WID) is an annual celebration organised by the International Federation of Interior Architects/Designers (IFI). The event is held in May and is celebrated worldwide by interior designers, architects, and design enthusiasts. The purpose of the event is to highlight the significance of interior architecture and design, focusing on how they contribute to the quality of life and the built environment.

Access IFI WID 2025 Promotion Graphic Assets Here

37 YEARS CELEBRATING INTERIORS

This years marks the 37th edition of IFI World Interiors Day – IFI WID. Throughout the month of May and formally on Saturday, 31st May, let us come together to showcase our commitment to our profession and the importance of design in the settings and surroundings of our distinct contexts and communities.

Already have plans? Share them with us!

Letting us know, means letting the world know

SHARE MY PLANS: staff@ifiworld.org

Be part of the IFI World Community of Design –– Join us today!

Calling all professionals, design firms, educational institutions, industry leaders, and passionate design enthusiasts –– this is your moment!

Step into the heart of our world-wide design community.

Stay inspired, connected, and engaged with the latest news, innovations, and celebrations shaping our shared future.

Don’t wait – signup now and join us in advancing the transformative power of design!

CONNECT WITH US: staff@ifiworld.org