Concurrents – Environmental Psychology: Talking About Science (And Other Important Stuff)

This column reports on science that can be applied in practice to create workplaces where people work to their full potential. If you read it regularly, you may, at least occasionally, share its contents with others. Newman and Schwarz have just published a study detailing how our response to scientific information is linked to what discussions of it sound like, literally. The Newman/Schwarz team reports that “Increasingly, scientific communications are recorded and made available online. While researchers carefully draft the words they use, the quality of the recording is at the mercy of technical staff. Does it make a difference? We presented identical conference talks…and radio interviews from NPR’s Science Friday…in high or low audio quality and asked people to evaluate the researcher and the research they presented. Despite identical content, people evaluated the research and researcher less favorably when the audio quality was low, suggesting that audio quality can …