Concurrents – Environmental Psychology: Surveying Success
It’s Spring, the time of the year when making changes is top of mind with all, not just with people who change things for a living. In the best of cases, change is informed by knowledge, and surveys are an often used method of collecting the data that, when integrated, becomes just that – actionable change. Writing a survey that actually collects the information needed is difficult. Very difficult. The happiest survey writers are the newest; they plow cheerfully forward with questions they’ve dreamed up, undeterred by practical experiences indicating just how dangerous it is to act on bad data. Fortunately, for everyone writing survey questions and acting after analyses of them are complete, Sage Publications has published important texts on the surveying process. The books written by Floyd Fowler on survey questions themselves are classics, for example. This is the first in a series of articles on stellar surveying …
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