Concurrents – Environmental Psychology: Just Like Retail?
Should workplace designers be paying attention to current retail practices? Are store designers and office designers facing the same challenges? Maybe. While reading a November 17 article in the New York Times (Tiffany Hsu, November 17, “Retailers Experiment With a New Philosophy: Smaller is Better,” (http://nyti.ms/2EixHqa), I was intrigued to hear retail strategists raising some of the same issues that people developing offices do. This is the quote that drew my attention: “’People don’t have to go to stores anymore; they have to want to go,’ said Lee Peterson, an executive vice president at WD Partners, a strategy, design and architecture firm. ‘And that goes a long way when thinking about what retail has to become.’” One of the retail options highlighted by Hsu was a showroom–type space located in an upscale area of Los Angeles called Nordstrom Local. It is described as a “3,000-square-foot space…employs a handful of specialists…[it] …
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