Concurrents – Environmental Psychology: Greenery!
Pantone’s Color of the Year 2017 is Greenery (for a peak at this shade of green, follow this link http://www.pantone.com/color-of-the-year-2017). Every market is currently saturated with the color. And as an environmental psychologist, I’m happy to learn that we may see more of the color green around us in the year ahead, although the particular shade selected by Pantone may be somewhat problematic. First, the challenge of working with Greenery: Greenery is a yellow-green, the sort of shade that is more of a hit with designer types than the overall population. Across the planet, the most disliked colors generally are those that are yellow-yellow green, just a little more yellowish than Greenery. Rigorously conducted study after study has shown that yellow-yellow greens are unpopular, and that blue is most likely to be selected by study participants as their favorite color, no matter where on the planet you ask the question. …
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