Concurrents – Environmental Psychology: Consider A Day-in-the-Life of a Space
At this time of year, the sun stays relatively low in the sky – even during the brightest part of the day – in lots of the Northern Hemisphere. It’s similarly dark in the Southern Hemisphere during their winter. All this darkness makes it clear how important it is to test design options, in place, before they’re finalized – or before too much paint goes up on the wall! The same paint will look quite different on walls in rooms North of the Equator with North facing, as opposed to South facing, windows during the Northern Hemisphere’s winter. Since the emotional implications of seeing particular colors has been tied to their relative saturation and brightness, these differences can make a big difference in how people think and behave in a space. Perceived wall color is clearly only one of the design elements influenced by distance from the Equator – and …
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