Concurrents – Environmental Psychology: Background Messages
The COVID-19 outbreak, with all the ensuing Zoom/Teams/etc. calls professionals all over the world are participating in, has made it clear how vigorously design communicates to those who experience it and also how messages sent via design can be used strategically to convey information about corporate objectives – as anyone who’s developed a “credibility bookcase” (more on this later) can tell you. Although environmental and other applied psychologists regularly discuss the silent messages sent to users by design choices, many non-psychologists have, in the past, reacted to discussions of nonverbal communication via design as if they are silly or superficial. Our collective experiences trying to fine-tune a new communication process because of the pandemic, seem to have put an end to all of that. Psychological research indicates that we trust the messages sent by physical environments more than any easy to write – and to change – mission statements or …
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