Whipsaw Design Lab
Acclaimed product design and experience innovation company Whipsaw has introduced thousands of products over the past two decades. Now Dan Harden, the firm’s CEO, founder, and principal designer, has started a new initiative called Whipsaw Design Lab (WDL). It’s a place where the internal team explores different concepts just for the sake of design instead of focusing on a client problem—without specific requirements, timelines, or limits. Yet even with the collective experience of the group, which includes designers, engineers, and strategists, there are still several elements that get in the way of a seamless process, from budgetary concerns to fixed deadlines. The WDL allows the freedom necessary for creative exploration that’s often in short supply. “We wanted to be freed from the type of restraints that can sometimes compromise a design, such as client marketing or brand requirements, cost, schedule, or technical limitations. I have always sketched random concepts, and …
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