West Elm Workspace Continues to Push the Industry at Neocon 2016 and Beyond

After its whirlwind introduction to the contract market last year, West Elm Workspace with Inscape will be a key company to watch at NeoCon 2016. The company’s history in the contract furniture market has been brief, but impressive. Williams Sonoma, Inc., the parent company of West Elm and West Elm Workspace, has gone through six years of sustained and aggressive growth. West Elm has demonstrated rapid growth, with revenue increase of more than 23% for each of the last six years, and 25 consecutive quarters of double digit revenue growth. West Elm Workspace is merging brand power with business prowess, and quickly infiltrating the contract furniture market by leveraging its immense brand recognition to attract new buyers and remove a bit of the mystery behind the typical contract furniture buying process. The timing certainly is spot on with quickly becoming proliferate in contract furniture. Although many others have been in …