Vitra From Milan to Chicago

by Robert Beck | May 9th, 2016

Following on the heels of its remarkable showing at Milan, Swiss design company Vitra has big plans for Chicago and NeoCon 2016. The trend for the biggest names at the Milan Furniture Fair (Salone Internazionale del Mobile di Milano, or just “Salone” to aficionados) is to exhibit at both the official fair on the outskirts of Milan and then complement that with a space downtown, often a company’s permanent showroom. This expansion of design-related events to include downtown venues along with Salone is now known as “Fuorisalone.” This year Vitra went all out, hosting a space at the fair and two Fuorisalone spaces. In one of those typically fabulous spaces in Milan – this one the site of Antonio Citterio’s former studio – Vitra installed CasaVitra. There was much to be seen at CasaVitra, but the main attraction was a series of huge ceiling mounted color wheels demonstrating how various …