Steelcase and Microsoft Announce Partnership Focusing on Creativity
Last Monday, Steelcase and Microsoft announced a new partnership called Creative Spaces – “a jointly developed range of technology-enabled work spaces designed to foster creative thinking at work.” The news is big! The information released last week, accompanied by a live broadcast from the New York Times: New Work Summit last Monday, centered around the two companies’ rationale for focusing on creativity – and what they refer to as the new “era of creativity.” “Creativity is in a sense the next competitive advantage for businesses,” said James Ludwig, VP of Global Design at Steelcase, at the live broadcast. “We’ve crossed through the apex of efficiencies to enable companies to be profitable and to have any kind of other competitive advantage.” “We see creativity as not just the narrow province of guys like us who design things, but really as a sense of, ‘Every business creates value, and everyone who’s solving …
Log in to Continue Reading
