A Popping Party at Herman Miller’s New (Old) Flatiron Flagship

by Mallory Budy | February 27th, 2017

Two weeks ago, Herman Miller treated the architecture and design crowd to a proper grand opening party for its new, New York City flagship store. The party, attended by around a thousand people, was the perfect event to shake up the chilling mid-February blues. The space is all things past, present and future Herman Miller – and drippingly gorgeous. More importantly, the new flagship store catapults Herman Miller into a true lifestyle brand space on a more physical level. The store is Herman Miller’s first consumer-facing storefront in North America since the 1960s. The “new” space is actually the same building that Herman Miller design luminary George Nelson worked in from the 1940s through to the 1970s, on the top-most floor where the Maharam design studio now sits. Herman Miller had previously occupied separate spaces for each of its brand segments – Herman Miller consumer and Design Within Reach, Herman …