Operation Oslo: 9to5 Seating Joins Norway’s Flokk
Few words in the business lexicon have more meanings than “acquisition.” Perhaps that’s because reporting about acquisitions seldom gets beyond the rote legalisms. Rarely are the leaders or their personalities revealed, and how they guided their businesses into these historic unions. There’s always an exception, and the union of 9to5 Seating with Norway-based Flokk in November 2019 is precisely that. On Wednesday of the short work week preceding the four-day Thanksgiving holiday, two CEOs finalized an agreement to unite a family-owned seating maker in Hawthorne, CA, with Europe’s largest office and task chair manufacturer. Flokk, known as Scandinavian Business Seating until three years ago, has had Lars Røiri as CEO since 2007. The result of a progression of strategic actions in pursuit of his vision for unifying Europe’s fragmented workplace furniture industry into an international “house of brands.” 9to5 Seating represented an ideal opportunity for Flokk. “I was impressed by their …
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