New Sta-Kleen Silicone Digital Print Fabrics
The Mitchell Group has introduced three new Sta-Kleen Silicone digital print upholstery fabrics. Ideal for healthcare, hospitality, and contract markets, the trio of patterns— Bloom, Fleur, and Song—offer the same performance and style as the original, award-winning Sta-Kleen Silicone fabrics. Yet rather than launch a dedicated line of fabrics, the company takes an of-the-moment approach, introducing a few materials when the time is right rather than following the traditional seasonal cycle of spring or fall groupings. “I used to like bringing out collections, but I think that they get lost. It’s unorthodox, but by listening to our customers and bringing out two or three products, we’ve had continued success,” said Bill Fisch, president, Mitchell Group. Because the process takes less time, not only can the textile company respond to demand, but now the designs are unlimited, which has forever changed their business. The Mitchell Group can usually have a digital print ready …
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