m.a.d. furniture Takes the Best of East and West
m.a.d. furniture was created in 2010 by a group of guys who wanted to shake up the furniture scene in Asia. The guys had cut their teeth designing product in that region, gathering experience and forming ideas for a furniture brand that would bring simple, modern forms to people at an affordable price. After spending 15 years building furniture product for big box brands in Asia, U.K. native Matt Coleand New Zealander Dan Givenlinked up to form m.a.d. “We thought we could do something better in China than what was happening,” said Mr. Cole. “Something more creative, with innovation and attention to detail, and a higher level of quality.” Mark Daniel, creative director at m.a.d., came aboard two years after the company was founded. Based in Chicago, he and his firm had been designing largely for retail clients like Crate & Barrel and CB2. “Matt and Dan have given me …
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