Lululemon a la Workplace: PFRM Collection by Carnegie & Gensler
Athletic and athleisure wear have redefined the way many Americans dress and live, for better or worse. The industry has reshaped everything from appropriate levels of dress to what it means to be a luxury item. The athleisure trend – buying athletic apparel for its comfort, stretch, and sweat-wicking capabilities – as it pertains to the clothing industry may have already reached its peak; according to the NPD Group and reported by Business Insider, U.S. activewear apparel sales totaled $45.9 billion, but industry experts are predicting a cap in 2017 along with a resurgence in denim sales. That doesn’t mean athleisure is out. The trend, and the properties that make it desirable, are now moving into new industries and product categories. Textile company Carnegie teamed up with Lee Pasteris, principal and Design Director of Gensler L.A., to bring athletic wear properties to contract textiles. First introduced at NeoCon 2017 and …
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