Introducing Verna Vélin
Verna Vélin is a new Michigan-based manufacturer producing wallcoverings with unmatched embossed designs—bringing tactility to residential and commercial spaces. While experimenting with techniques at sister company Wheelhouse Graphix, Verna Vélin’s CEO Shauna Ryder seized the opportunity to reach a different market. “We saw a lot of untapped potential, and we started making wallpaper that has more texture to it,” she said. With a range of patterns on offer, from modern geometrics to full-size foliage, specifiers can easily transform any interior. “Walls are blank canvases in our homes and workspaces, places where we spend the majority of our time. And we want to fill them in a way that sparks joy,” Verna Vélin’s project manager Camron Troy noted. The wallcoverings are made of a foam-based material and digitally printed with both latex-based and structural ink. As the product passes through the heating element, any surface without the weighted pigment gets raised, …
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