Introducing Camira Knit
For more than two decades, Camira’s knit division has been responsible for producing technical fabrics for leading manufacturers in a range of sectors, from automotive to furniture. The U.K.-based textile company is highlighting this advanced technological capability with a new name, logo, and look as part of a complete brand refresh. The launch of the brand, Camira Knit, comes at a time when knits are in high demand. “We wanted to rebrand to really put out there the benefits of knits and what we can do. Knits are very popular now. We’ve seen it in the fashion industry, with Nike trainers and things like that. Now, a lot of our office chair customers are looking at knitting,” said Darren Hill, head of Camira Knit. It’s been a surprising evolution for the company, from the earliest days of manufacturing automotive accessories to the whole gamut of furnishing components created today. The …
Log in to Continue Reading
