Interface Wants to Flip the Way We Think About Sustainability
Interface has always been a leader in sustainability; it’s in the carpet company’s DNA. But the brand is now poised to turn an important corner by changing the way we think and speak about sustainability – from an ominous challenge to a feasible opportunity. Interface wants us to think about what we read and hear from our news sources every week regarding global warming, climate change, and the state of our natural environments. Are they positive or negative? Erin Meezan, vice president and chief sustainability officer at Interface. “We need an alternative narrative to climate change.” The brand’s Climate Take Back initiative, introduced last year, moves far beyond the efforts of even the most ambitiously sustainable companies. In fact, the goals seem so lofty when you read them that it’s difficult to imagine how they’ll start accomplishing them. But this year, Interface is beginning to show us just how they …
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