Division Twelve’s New York Showroom
A Division Twelve showroom is now open at the New York Design Center. Designed by Toronto-based interior design firm Figure3, the shop-in-shop space captures the exuberant essence of the subsidiary Keilhauer brand. Adjacent to the existing Keilhauer space, clients can view both lines at the same time, yet have an entirely different experience within each area. “We carved out part of the Keilhauer showroom for Division Twelve, to make it feel like its own little gem. It presented more of a challenge than a typical standalone showroom, but there’s some great energy that comes from the visual and experiential tension between these two spaces,” said Meghan Sherwin, Keilhauer’s chief marketing officer. The brands have their own signatures, and the showroom has to appeal to a wide audience of specifiers. “My job was to take the Division Twelve story and translate it into a three- dimensional, physical interior,” said Mardi Najafi, …
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