Design is a Choice…And Davis Has Made It!
A great marketing slogan deeply characterizes the company or product it refers to. Several years ago Davis Furniture Industries adopted the slogan “Design is a Choice.” And as you would therefore hope, one of the first things you notice when you arrive at its headquarters and factory in High Point, NC, is that everything has been designed to a consistently high level. The production facilities are spread out among seven, soon to be eight buildings, reflecting the history of a third generation family owned business that has deep roots where it lives and has grown in a way that reflects the personality of its owners. “We have all these buildings because my dad was really a frustrated contractor,” said Davis Furniture President Danny Davis. “He loved to build, so as we grew, if we needed more room he preferred to build a new building.” And following in those footsteps, at …
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