Born & Raised at Bentley

by Mallory Budy | July 27th, 2015

Companies of all sizes, shapes and cultures naturally rely on their history and brand legacy in ways that will hopefully guide and inform their futures in a positive manner. A whole gaggle of outcomes are possible when a major rebranding campaign is realized. Some efforts fall flat because they rely too heavily on legacy and fail to innovate; others swing in the opposite direction by straying too far from the existing culture and shoot down a path that ultimately doesn’t make sense for the brand. One company that seems to have found balance between the two is commercial carpeting manufacturer Bentley, officially incorporated as Bentley Mills, Inc. Bentley has accomplished a lot of positive buzz within the industry as a result of two years of exuberant rejuvenation efforts. Scooping up two Best of NeoCon – Small Showroom design awards and two Best of Competition for NeoCon Showrooms in the past …