While office spaces are now being transformed into dynamic environments that prioritize collaboration and innovation, architects are focusing on creating spaces that foster comfort for a better experience. This “Workspitality” approach blends the best of workplace and hospitality design to meet the diverse needs and preferences of individuals. “We’re rethinking traditional workspaces, and the idea of infusing offices with comfort and aesthetics is really coming from the hospitality industry,” said Samuele Sordi, chief architect at Pininfarina of America.
For many workers, being in a physical office is no longer a requirement. The workplace should be inviting, cultivating a sense of belonging and community among employees who are once again prioritizing in-person meetings. “The office should be a destination just like a hotel or resort,” explained Sordi. “At the center are these great spaces for teamwork and social interaction, which is why we want to return to the workplace.”
Visually pleasing surroundings that are similar to elevated hospitality interiors have a positive impact on mood and motivation of staff. Countless studies have proven that biophilic design, natural light, and greenery promotes well-being. “It is crucial to strengthen the link we have with nature,” Sordi said. “Plants and sun are fundamental elements that can help reduce stress.”
Sordi added that these components are now considered as basics to be included in every space, and that we can expect to see more outdoor furnishings and equipment. People will have the option to move freely from interior to exterior without sacrificing productivity. “There is continuity between our indoor and outdoor environment. Colleagues can sit outside on a bench, and there is freedom in this type of casual interaction.”
Amenities like wellness areas, fitness facilities, restaurants, and game rooms are still key, but lounge areas in particular, which were solely for relaxation, have been converted into activity hubs that are utilized throughout the day. Most companies already have these dedicated sections in more than one location, eliminating the cost and time associated with extensive renovations. “These communal spaces are for networking,” Sordi noted. “The lounge areas are very active spaces that help to unlock creativity, and that is important.”
The modern office must be adaptable at every level, and Sordi credits furniture designers with laying the foundation for an optimized space that can be reconfigured when necessary. “Furniture collections today are very flexible,” he explained. “We can arrange clusters of workstations, and everything is moveable. It is no longer about putting in a single, static desk.”
Technological advancements have also significantly influenced the design of offices, and Workspitality integrates cutting-edge technology seamlessly into the architectural framework. The latest technology, Sordi suggested, goes beyond video conferencing pods and includes smart systems, IoT devices, and intuitive digital interfaces.
Not only are staff members able to focus without disruptions, architects can also glean valuable information which will influence future designs and updates. “The sensors and cameras give us real-time feedback about how employees use an office. This allows us to visualize and then organize spaces in the future,” Sordi said.
Hospitality designers often look to a property’s region for inspiration, incorporating everything from signature colors to pieces from local craftspeople in a lobby, which gives the interior added warmth and authenticity often lacking in a typical chain hotel or restaurant. Sordi noted that this neighborhood mentality is already changing how workspaces are envisioned.
With a curator’s lens rather than a planner’s, offices can be more unique, thus providing a stimulating setting for employees. “Featuring local artwork is a really cool way to make a personal connection with a city,” Sordi added. “It gives a greater understanding of the people, the area, and the culture. So to have workplaces informed by these local elements really reflects the way we are living.”
As our ideas about how workspaces should look and feel evolve, the Workspitality approach can serve as a guide for designers as they strive to create of-the-moment offices that resonate with employees, particularly the younger generations of workers. “In this hybrid life, you have to be able to work in all kinds of spaces that keep people engaged, which is essential to attract and retain employees,” Sordi said.
