Delights of Chicago Design Week

At officeinsight, we don’t hand out official awards during Chicago Design Week. There are already plenty of colorful acrylic trophies floating around THE MART and Fulton Market. Instead, we keep a running list of the things that made us stop, smile, laugh, argue, raise an eyebrow or pull out a notebook. In other words, we collect Delights.

And after several days roaming NeoCon and Fulton Market Design Days (including the new extra day at THE MART, which helped immensely), we found plenty of them. What delighted us? The answer is scattered throughout the pages that follow: people we admired; products we couldn’t stop talking about; conversations that lingered long after the showroom lights dimmed; and moments that reminded us why this industry remains endlessly fascinating.

Not everything earned a gold star. As anyone who has spent time with us knows, we are equal-opportunity observers. Alongside the delights, you’ll find a few duds. Some ideas soared. Others left us scratching our heads. Such is life during the busiest week in the commercial interiors industry.

Before anyone starts composing an angry email, a quick disclaimer: No publication, however caffeinated, can see and experience everything. Chicago Design Week has become too large, too sprawling and too packed with activity to capture in a single issue. If we missed your product, your installation or a brilliant moment in your showroom, don’t take it personally. Reach out. Make your case. My inbox remains open at rob@officeinsight.com.

The truth is, we’re still processing everything we saw.

The crowds have gone home. The showroom doors have closed. The parties have ended. But the ideas unveiled across THE MART and Fulton Market will continue shaping conversations, and our coverage, for months to come.

Chicago Design Week may be over, but dissecting the Delights has only just begun. While two locations anchor Chicago Design Week, we are going to hop around from spot to spot, like you did if you were an attendee this year. We know this is a lengthy article, but make sure to stay with it to the end, where we outline a few emerging trends.

THE MART was busier than ever on Monday morning. Photos by officeinsight

Let’s begin with coordination of the two shows. In years past, the transportation system between THE MART and Fulton Market was clumsy, at best. And while it is still difficult to move between the two locations, it has improved (although, good luck in a rainstorm). The buses seemed more frequent and the wayfinding over in Fulton Market slightly better. It is still difficult to find showrooms that are not on W. Fulton Market and services like trash pickup need to be adjusted for the larger crowds.

On Monday morning, we decided to test just how long it would take to go from THE MART to Fulton Market. Here’s what we found. We arrived at the bus stop at THE MART at 9:15 a.m. and only had to wait for the bus for a few minutes. We loaded onto the bus and we were greeted by a “host” who welcomed us aboard and gave us a brief architectural tour as we made our way to Fulton Market. By 9:35 a.m., we were off the bus, only to find a huge line at the FMDD Welcome Center. We had our FMDD wristband, which proved to be completely unnecessary and useless, by 10:03 a.m.

For attendees, there’s still a long way to go and a definite desire to keep integrating the two events as much as possible. If we don’t make it easy for the folks attending Chicago Design Week, we might as well pack it all in. So we encourage both THE MART and the organizing group over at Fulton Market to work together to make Chicago Design Week work for everyone.

Fulton Market itself seemed much more prepared for the event. Streets were closed and activated with pop-up showrooms, including the interesting “Less Than a Truckload” installation at Fulton Market Design Days, which featured 10 repurposed shipping containers transformed into immersive, street-level exhibits.

Common Object Studio and Mangrove debuted Un Nido at Fulton Market Design Days, a collection of 3D-printed concrete furnishings that blends regenerative design, contemporary craft and advanced manufacturing. Inspired by weaving traditions, the lounge chair, coffee table and planter use latticed forms and low-waste fabrication to transform concrete into lightweight, inviting furniture. We can’t wait to see where 3D-printing technology leads, especially if it creates amazing collections like Un Nido.

THE EXPERIENCES

Whether in Fulton Market or THE MART, the showrooms that were successful didn’t act like showrooms. Instead, they invited attendees to explore and experience the space. Since most everyone has seen the products prior to arriving in Chicago, why make the event about products? Successful brands invited attendees to experience something new, try something new and enjoy something new and different. Hands-on experiences were mobbed with showgoers. So why not focus on experience instead of product next year?

Our favorite showroom and one that defines immersive, experiential design belonged to Takeform on the 10th Floor of THE MART. The signage and wayfinding company took home the Best Small Showroom and Best of Competition awards from IIDA. Its award-winning space was an immersive, 1970s department store-inspired set paying homage to experiential design. It was the most interesting, experiential showroom we’ve ever seen in more than 30 years attending NeoCon. The immersive ‘70s aesthetic moved away from standard product displays, instead featuring vintage-inspired vignettes to create a surreal, nostalgic experience. From the New York street-scene inspired entrance to the “shoe department,” to the perfume counter, compete with 3-D printed perfume bottles (that actually worked) to the record department that used faux album covers that included Takeform employees, it proved that you don’t have to leave THE MART to create an exciting, interesting experience. Takeform’s showroom wasn’t in-your-face with its products. But the mind-bending, Meow Wolf-like installation was unforgettable and will connect every visitor with the brand in a way a standard showroom never could.

They weren’t alone in creating experiences for visitors to Chicago Design Week. JSI’s Fulton Market showroom was mobbed with visitors who stood in line to have their aura read. It was an interactive, immersive experience designed to capture guests’ energy and contribute to an evolving visual mosaic. As part of JSI‘s “A Mosaic in Motion” theme celebrating its 150th anniversary, the experience was designed to show how individual perspectives and energies unite. Visitors received personalized aura readings in the showroom to discover their energetic colors and how their individual strengths contribute to a collective whole.

Turf, whose space last year introduced experiential design to THE MART, did it again this year. The company debuted Cushion and Point, two new wallscape systems exploring the relationship between acoustics, light, form and atmosphere in its showroom, which is also a working office. The showroom —  the Turf Design Experience Center — was updated and created by CannonDesign Senior Design Leader Elizabeth Von Lehe.

KI also gave visitors a reason to visit its new FMDD showroom. KI introduced the Kiaura Collection built with Cognetic Technology, a new seating platform that reimagines sitting through continuous, gravity-responsive movement rather than static ergonomics. It is a game-changer and unlike anything we’ve seen. Invented by Aaron DeJule, the technology adapts naturally to users’ movements, supporting comfort, focus and well-being. Backed by research showing cognitive and physical benefits, the launch established KI’s new Human Performance Seating category, aimed at enhancing movement, engagement and long-term workplace wellness. We are withholding judgement on the chair and technology until we can use it long-term, but we like the thinking and true innovation behind the technology and new task and lounge chairs. We also enjoyed the interactive event where attendees could sit on a lounge chair with Cognetic Technology and move to make a colorful shape, which was then transferred to a tote bag that created the ultimate one-off take-home.

Zintra Acoustic Solutions, part of Australia-based Baresque Group, featured an interactive showroom experience where attendees could construct and leave with their own custom-made Zintra acoustic lantern. This activation highlighted the brand’s official expansion into Zintra Acoustic Lighting, a product range that achieved the Best of NeoCon Silver Award in the Lighting Technology category.

Talk about experiential. Extremis literally took the show on the road and built a completely new mobile showroom that ended up on the street on Fulton Market. It is the perfect vehicle (pun intended) to show off the company’s beautifully designed outdoor furniture products. The entire side of the custom-built showroom flips down to create a platform for discovering Extremis products. If you missed it at FMDD, don’t worry. It will be on the road for the next several years, visiting dealers and customers.

High-end Steelcase brand Coalesse dove into the experiential with The Coalesse Co.Lab in Fulton Market. Co.Lab, found right outside the Steelcase showroom, served as an immersive gathering place for the design community, bringing together collaborations with Viccarbe, Tom Dixon, Moooi, Flos and Extremis. Through rich materials, striking lighting, layered textures and thoughtfully curated furnishings, the space demonstrated how communal environments can inspire creativity and connection. Dynamic illumination and carefully tuned acoustics created an atmosphere designed to encourage conversation, collaboration and the exchange of ideas.

Yes, there were parties, including the Happy (Together) Hour that officeinsight sponsored along with INDEAL. And for the first time, a party we attended (not Happy Together Hour), served THC infused canned drinks. We won’t say what brand was serving them, but the canned drinks included 3.5 mg of THC – that’s the stuff in marijuana that makes you high. Partygoers were limited to one of the drinks, but we’re all for anything that keeps people chill during Chicago Design Week.

THE SHOWROOMS

We enjoyed many showrooms, both in Fulton Market and at THE MART.

No one transformed their presence at Chicago Design Week like Keilhauer. Keilhauer marked NeoCon 2026 with the opening of a new 12,655-square-foot showroom at THE MART and the debut of Etta, a 26-piece lounge collection created with design studio Yabu Pushelberg. Designed to bring hospitality-inspired comfort and connection into workplace settings, Etta reflects a human-centered approach to contemporary interiors. The showroom also united Keilhauer and Division Twelve under one roof while highlighting the company’s commitments to sustainability, healthcare-focused design and craftsmanship. The showroom was bright, fully showed the Canadian company’s breadth of product and was packed with visitors. Bravo to Keilhauer.

We enjoyed the new HON showroom as well. The new 12,000-square-foot Chicago Flagship in Fulton Market brings its workplace and education portfolios together in one immersive environment. Organized into four experiential zones, the showroom highlighted collaboration, learning, wellness and flexibility while debuting new products including Brim seating and previewing Mosaic lounge and Scribble K-12 seating. We do wish the HNI Corp. brands were in a single, unified building, but that’s difficult to do in one of Chicago’s hottest neighborhoods.

FMDD has established itself as an important part of Chicago Design Week.

Global took a huge step forward with its sparkling new Fulton Market showroom. The space is open, bright and inviting with an entrance just off Fulton Market. We also were delighted by Global’s new Open Spaces collection, which reimagines the open office with a residential-inspired design focused on comfort, flexibility and belonging. The system features configurable beam structures, customizable worksurfaces and integrated privacy, storage and productivity tools. Options including PET felt screens, whiteboards, shelving, planters and LED lighting allow users to personalize their environments while supporting collaboration, focus and well-being in a variety of workplace settings.

We continue to be impressed how brands have leveraged their spaces in Fulton Market. Brands like MillerKnoll, OFS, Allsteel, Humanscale and JSI have spaces that take advantage of their buildings’ abundance of natural light and larger footprints.

We loved how OFS collaborated with artist Liz Flores to create stunning murals in its showroom (and we also love the new Kaleid workstation). We also loved Kimball International’s refreshed 13,000-square-foot Chicago showroom, centering the experience on Work That Feels Good.” Featuring products from Kimball, National, Etc., Interwoven and David Edward, the immersive space explored how thoughtful design influences well-being, performance and human experience.

We were pleased to see Actiu, a Spanish family-owned furniture manufacturer with more than 50 years of experience, at THE MART on the 11th floor. Guided by its Life Friendly Spaces” philosophy, the company is a breath of fresh air. It is also a high-design brand that belongs in THE MART. Speaking of the 11th floor, THE MART has done its best to keep it activated following the departure of several of the largest manufacturers, but it might be time to consolidate the remaining companies on other floors of the building, though both the 10th floor and 3rd floors were both full, active and packed with attendees.

One of our favorite new showrooms over in Fulton Market belongs to Allermuir. Though it is not the largest showroom in Fulton Market, it is spread over four floors of a building the company purchased. On the lower level, visitors could explore the story behind Allermuir, its history, craftsmanship, custom options and finishes then recharge at Bar Bastille. Upstairs, attendees could discover the latest collections and see how Allermuir’s products support flexible, modern workspaces on the second floor.

A company doesn’t have to be big to have a showroom that shines. Take Calyx by Claridge. The whiteboard company has a new showroom at THE MART that paired a warm, neutral aesthetic with integrated collaboration tools that blended seamlessly into the architecture. Cadence combined writable, tackable and acoustic surfaces, while Chromatyx printed glass and porcelain transformed functional elements into design features. Floor-to-ceiling installations, mobile units and space dividers added flexibility throughout the environment. Via Seating also dramatically changed its showroom. It was brighter and more inviting this year and did a better job showing off strong new products like Breya and Decenta.

Let’s keep the playfulness coming as well. Indiana Furniture used a French bulldog to symbolize its loyalty to its customers, cuteness of its furniture and its feeling that it is always happy to see its customers, claiming, “We’re the perfect sidekick to your design vision.” The little black Frenchie was everywhere in the showroom and in its marketing. It was a fun way to position the brand. Next year, how about a puppy petting area?

Speaking of fun, IKEA was back in Fulton Market again this year with some interesting products and a hot dog cart that provided both meat and veggie franks for hungry attendees. Most years, the most valuable giveaway is a cool tote bag, but we’ll take the Swedish meatball flavored Chupa Chups suckers that IKEA gave out for dessert. The suckers came from a April Fool’s Day marketing stunt that turned into a real, meatball-flavored lollipop. The lollipops will be available only in stores on June 26 (ask for one in the cafe). If you did pick one up at the hot dog stand and didn’t have the stomach to eat it, you’re in luck: They are selling for $20 each on eBay.

It has been fun to watch OM Seating grow and evolve as a brand. The seating maker had a brand new showroom on the 10th floor of THE MART that does an incredible job of telling the company’s story and showcasing its latest products. We were drawn to the rafter-shaped structure inside the showroom that gave it a homey and comfortable feel. This is a company worth watching.

The seventh floor was a mixed bag this year. We loved the addition of Illuminate, the show within the show for lighting companies. Clustering these companies together helped revitalize that part of the seventh floor and the stands there were excellent. We especially enjoyed the NeoCon Collab: Half-Light installation from Charlie Greene Studio. The 2,800-square-foot multi-brand space was inspired by “Chicagohenge” and the installation used hospitality-driven design and architectural lighting to replicate the natural phenomenon of sunset aligning with the city’s street grid. While there were a few gems on seven, like Levitask and its new Vision Chair, cool wood and stone wallcoverings from WVH and a few great technology companies like Configura, the seventh floor was mostly a disappointment, especially the sad Global Sourcing area. Please scrap that for next year. We’d rather look at a blank white.

Chinese office furniture maker Sunon was back at its permanent showroom in Fulton Market, this time with a functional robot that put on shows for visitors. The showroom itself was a pleasant place to visit, but the robot wasn’t cute, it was…creepy. It is the first time we’ve seen a robot like this in person and we found it disconcerting and a bit frightening. Sunon should keep the tea tasting, but leave the robot at home.

We also left the Haworth DesignLab exhibit shaking our heads. Found in the lobby of THE MART, it was described by the company as “part gallery, part exhibition, and part retail space,” but it felt impersonal, stuffy and out of place. Interesting? Maybe. But NeoCon doesn’t need an art gallery.

THE PRODUCTS

How could you not be delighted by Davis Furniture? The company continues to set the bar with its nine new collections this year at NeoCon, expanding its portfolio of seating, lounge and tables while launching a new partnership with German studio KASCHKASCH. Highlights included the modular Faba lounge system, the Tiago wood seating collection, K90 training tables and several refined seating designs from international collaborators. Together, the introductions emphasized flexibility, craftsmanship and contemporary design, supporting the evolving ways people work, gather and connect. Our favorite? Faba, designed by Mario Ferrarini, which is a study in clarity, restraint and material expression.

Last year, Arcadia was splashed in color as it focused on its educational offerings. This year, it was a study in sophisticated black and white. New products introduced a range of seating, tables and healthcare-focused solutions that blended residential warmth with commercial performance. Highlights included the flexible Almeya seating system, Dormir lounge and sleeper collections, the adaptable Keeper table, Reymi wood seating, Stash Eco healthcare seating and Tillis tables.

We are always fascinated with new materials and new manufacturing processes and Tenjam did not disappoint. Its Baja 3D printed furniture collection, which was on display at the INDEAL Connection Hub. The INDEAL Connection Hub was especially strong this year with brands like BercoLesroKiSP and several others.

HAT Collective won a Silver Award in the Furniture Storage category for its Collective Storage product, but we were drawn more to the Corva Ecosystem: A highly modular, height-adjustable base built to adapt to evolving office floor plans. It features a convertible T-to-C foot design, rapid lift speed and a 300-pound weight capacity.

Watson Furniture showcased its “Built to Reflect You” theme at THE MART. The company debuted Vero, a new freestanding desking system, and presented the Allé Collection, a line of dynamic work tools designed in partnership with Sedus.

Steelcase, now part of HNI, maintains its showroom in Fulton Market and once again, the company showcased a couple of its technology products including Ocular Frame, a design-forward AV product that natively hosts displays, cameras and supporting technology to create functional and adaptable hybrid meeting spaces. Along with it was Ocular Shift, a new approach to hybrid collaboration in enclosed spaces. Designed to support multiple work modes, Shift supports seamless transitions between collaboration and focused work.

Our favorite product at Three H was its Sutton Alcove. Sutton alcoves create semi-enclosed spaces within open offices, supporting focus, collaboration and informal meetings without requiring enclosed rooms. Available as freestanding or stacking units, the collection features integrated seating, privacy panels and optional flat or pergola tops. Offered in multiple widths and depths, Sutton provides flexible planning solutions while maintaining a balance between privacy and visual openness.

Chicago Design Week isn’t just about products. It also helps the industry understand what a brand is thinking, which is reflected in its designs. ERG International’s theme was “Designed to Retreat,” which explores how thoughtfully designed spaces can help us slow down and settle in. We like this kind of thinking.

Though we are not huge fans of Humanscale’s Fulton Market Showroom — it’s a bit austere for us — we love the exceptional work the company has done to integrate sustainable materials into all its products. This year, Humanscale highlighted the relationship between healthy movement and sustainable materials. The exhibit featured the “Next Generation of Materials,” an interactive exploration of future-focused material innovation, alongside new seating, monitor arms, tables and power products designed to support both human well-being and environmental responsibility.

Andreu World has become a “major” in THE MART and its showroom and new products prove why. Andreu World featured new collections by designers like Patricia Urquiola and Benjamin Hubert and the brand took home 10 industry awards for its efforts. The Patín Chair, designed by Urquiola won a Best of NeoCon People’s Choice Award, the Gold Award for Guest Seating. The company also unveiled new circular and 100% biodegradable materials, including its proprietary BIO thermopolymer. The Sero Chair, designed by Benjamin Hubert, won the Sustainability Gold Award.

It was great to see Mayer Fabrics on the third floor of THE MART this year (although the company also maintained its 11th floor showroom as well). Mayer Fabrics introduced two new textile collections at NeoCon 2026: Indulgence, featuring rich colors, plush textures and expressive upholstery inspired by curated luxury, and Regency, blending tailored plaids, velvets and tweeds with refined durability. The company also previewed upcoming material innovations focused on sustainability, performance and environmental responsibility, including new developments with SEAQUAL INITIATIVE and Hyphyn.

THE PEOPLE

This industry is all about the people and we were so pleased to see Susan Claus, director of marketing for Ghent, back in THE MART. Claus has publicly shared her battle with breast cancer and we were happy to see her back in THE MART for Ghent.

It’s hard to imagine anyone had a busier Chicago Design Days than ThinkLab’s Amanda Schneider, who wore out multiple Sharpies signing her new book “Work for What’s Next: Why Workplace Culture is Failing and How the Next Generation Can Fix It.” We haven’t finished it yet, but if you haven’t picked up a copy, do yourself a favor and grab one. The research-backed book does a great job explaining how Gen Z is changing the workplace.

Jeff Stutz must have had an exciting Chicago Design Week as interim CEO at MillerKnoll after Andi Owen’s departure. The company’s space in Fulton Market was excellent. Aeron looks great in its new blue and green hues and we certainly appreciate the company’s work on reducing the environmental impact of its flagship task chair. And we hope the addition of Kim Colin and Sam Hecht as the new global creative directors for Herman Miller will provide a spark for innovative new products and return the company to its design glory days.

Three cheers for AJ Paron, executive vice president for SANDOW Design Group, who helped us find a space for a group when the showroom we planned to meet in was unavailable. She gave us space in Interior Design’s 11th floor DesignScene by SANDOW, which saved the meeting. Thanks AJ!

Like a blast from the past, a few familiar faces showed up for Chicago Design Week, both with new companies and products. We were happy to run into Kris Manos, who is behind Eudokia Designs. Eudokia launched as a design-led furniture company focused on creating adaptable, human-centered furniture for modern living and working. Its first product is a clever desk and chair for small spaces. The legs on the star base of the chair fold in by pushing the back down, allowing it to stow easily inside the accompanying desk. Manos, a former executive leader at Herman Miller, Haworth and Wilsonart, is joined by industry veterans Jane Sadowsky and Brian Alexander. Its first collection is scheduled to debut in Winter 2026. We were also delighted to chat with former Steelcase executive Jim Stelter, who is helping launch ThermaXis, a company that is bringing heating and cooling technology to the industry. Its product is designed to add heated and cooled seating to office chairs (both as an add-on and as an OEM for other manufacturers). Temperature wars in the office between workers who are too hot or too cold is often cited as one of the biggest complaints among office dwellers and ThermaXis is designed to fix it. Interestingly, ThermaXis wasn’t the only company showing off heated and cooled seats. Gentherm, a company that grew out of the automotive industry, was showing off its thermo technology on the 7th floor.

We certainly appreciate the help and collaboration with THE MART and its staff who worked tirelessly to put on NeoCon including Chief Operating Officer Paul Heinen, Vice President and Co-Head of Leasing Byron Morton, Vice President and Head of Trade Shows Lisa Simonian, Vice President of Exhibitor Sales Julie Amato-Kohl, Managing Director of Marketing Lindsey Martin, Director of Programming Nubia Henderson, Senior Marketing Manager Molly Wilson and NeoCon Sales Executive Holly Cronin. They worked tirelessly to put on a great event this year and they deserve credit for all their efforts. Thanks NeoCon team!

Where there is education design, there is Jolene Levin. One of our partners in the new learninginsight magazine, which comes out on July 22, Jolene’s high energy and enthusiasm for educational furniture could be found at KI and other educational furniture showrooms. You can https://officeinsight.com/learninginsight-subscriber-sign-up/ (and earn an entry into a drawing for an iPad) at the link.

THE TRENDS

The overarching theme across both NeoCon and Fulton Market Design Days was clear: the industry is becoming less interested in furniture as an object and more interested in furniture as a tool for shaping human experience. The industry needs a little humanity and based on our time at Chicago Design Days, that’s coming. Products are increasingly evaluated by how they support movement, connection, wellness and belonging rather than by aesthetics alone. We saw a number of healthcare-inspired workplace products along with many that were informed by neuroinclusivity and wellness. That’s something all of us can be proud of.

We can’t stress enough the success of experiential showroom design. Simply put, the most successful showrooms did not focus exclusively on products. They also gave attendees something to do. The smart showrooms focused on the experience and they were rewarded with huge crowds. Experiential design is easy to do, but difficult to get right. Attendees want activities, but they can easily shift from cool to corny. Still, when brands get it right, they are richly rewarded. If you still don’t understand experiential design, I would recommend a visit to one of the Meow Wolf art installations (or at least a visit to the art collective’s website).

Though this is not a new trend, showrooms leaned hard into oversized lounge products, organic curves, chunkier bases, tambour wood detailing, and richer gem-tone palettes, in short, environments that read more residential and layered than the typical office, reflecting a broader sense that organizations now want spaces that inspire people and reinforce culture, not just support tasks. That tracked with what other observers picked up on the floor too: a retreat from gray-on-gray offices in favor of warm tones and brighter colors.

Material and finish trends reinforced that direction. Biophilic design keeps building momentum — natural wood finishes, planters, living walls — and colorful, speckled, terrazzo-style finishes stood out enough that a terrazzo-style flooring product was named one of NeoCon’s best in show. Acoustics had a real moment too, with pod-style meeting spaces and higher-backed, more enclosed seating options designed to carve out privacy for calls and small meetings.

On the tech side, we found evidence of AI-enabled workplace design and smart environments, neuroinclusive interiors, and circularity/material reuse in manufacturing alongside lighting innovation, circadian wellness and immersive, data-driven spatial experiences.

Lighting got an unusually bright spotlight this year with Illuminate at NeoCon, a new show-within-a-show on the 7th floor built specifically for architectural, technical and decorative lighting, with brands like Astro Lighting, Fluxwerx Illumination and Axolight using it to demo product in real-world vignettes rather than static displays.

Are you sitting down for this one? Cubicles are coming back. No, not the cubicles the industry was mocked for in the past, but a new style of cubicle that gives the user some privacy, but also feels more open and personal. The previously mentioned OFS Kaleid and Global Open Spaces are good examples of this trend, though many others could be found during Chicago Design Days.

FINAL WORD

For years, the commercial interiors industry treated NeoCon and Fulton Market Design Days as separate events. But attendees increasingly experience them as one unified destination: Chicago. Recognizing that reality, officeinsight will now cover both under the banner of Chicago Design Week. While NeoCon and Fulton Market retain their distinct identities, together they form a single citywide design experience that shapes industry conversations, product launches, relationships and trends throughout the year.

Chicago Design Week was exceptional this year, especially for those of us who didn’t try to jam the event into a day or two. As the name suggests, it demands the week — or at least a good part of it. We’ll see you in Chicago next year. We can’t wait for what you have in store for us.