A Disruptive Dealer in San Fran
Over the past year in San Francisco, there has been much talk about what the “two Brian’s” were up to. Conversations at industry events always came around to the question: “Have you heard about the “two Brian’s?” Rumors hinted at a disruption of the office furniture business. Then, a few months ago, a press release announced the creation of TWO – a new division of the longtime Bay Area Steelcase dealer One Workplace. To understand more about TWO, I recently visited its offices, located in a beautiful brick building on San Francisco’s historic gold coast district. What was it that drove TWO partners Brian Wilson and Brian Buhl to create what they see as an entirely new model for a dealership? Background of TWO Mr. Wilson is a Pratt graduate with a degree in industrial design. He was hired straight out of college by Kenji Ito to work at Knoll …
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