Where You Think Inspires What You Think: Sonoco by Whitney Architects
For many companies seeking a new, inspiring workplace, talent retention is the top priority. As top talent grows scarcer, executive leadership groups continue to press interior design and architecture firms for more gorgeous, cutting edge environments that their employees will value to the point of making their career choices with said workplace designs in mind. But employee retention is not always the most pressing matter for workplace design. In fact, the opposite – inspiring clients rather than employees – was the top priority for Sonoco, a 100+ year old packaging solutions company based in South Carolina. Sonoco, headquartered in Hartsville, SC, is the largest employer in the state of South Carolina. On its large campus, Sonoco occupies a two-story, 30+ year old iPS (innovative Packaging Solutions) studio building for its most creative work. After recently completing a full brand identity reinvention, Sonoco wanted to breathe life into its iPS studio …
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