Taking it to the Streets in L.A.
Recently the IIDA SoCal, Los Angeles City Center chapter, held what it hopes will be the inaugural Designwalk L.A. It was conceived as an event to allow industry peers to reconnect and stay updated on the newest industry products and innovations. Since WestWeek has long since faded as a relevant contract market event, there hasn’t really been an opportunity for the L.A. commercial design community to have a NeoCon-like experience and see the industry’s newest offerings. Once upon a time many of the contract manufacturers were located either in the Pacific Design Center itself or nearby in the West Hollywood district. But in the late 80s and early 90s they began relocating their showrooms all across town to follow their clients to emerging creative, high-tech and entertainment neighborhoods. Given L.A.’s notorious traffic congestion, this has meant the prospect of visiting multiple showrooms and venues in a single evening just hasn’t been …
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