Perkins&Will’s Austin Studio Develops Six Personas
Workplace design experts at Perkins&Will employ data-driven strategies to assist a range of companies. By including end-users in the process and allowing them to participate and give feedback, designers can ensure that the ultimate solutions work optimally for people with different personality types and working styles. The designers at Perkins&Will’s Austin, TX-based studio have developed six different personas, or people-based models, that they employ to guide their clients through the process of implementing a hybrid workplace model. “I think right now, more than ever, data-driven solutions are really the key to success. In the pre-pandemic world, we had design and planning, benchmarking, and some standard tools that we used. We’ve revamped the tools now to really make sure that we’re not moving forward with a solution for our clients based on assumptions. We’re really diving in, doing a full discovery process, and learning about the client, so that the solution …
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