Neutral is the New Black: A Fashion Tech Startup Finds Space for Style
Modern workplace design is now commonly being tailored to a client’s desire to give both employees and guests a sweeping/embracing experience of the culture and life at that company. With companies that create specific products, that “company culture” must blend well with whatever they’re creating and selling. How does company culture mix best with product in a physical workspace? Clique Media Group is a global media, marketing and consumer brands company overseeing several brands, including Who What Wear, My Domaine, Brydie, College Fashionista and Obsessee. Founded by two women who previously worked at Elle Magazine in NYC, the women’s fashion company creates content and products that Millennial and Gen Z females are looking for in a marketplace with countless options. And while the young tech company was indeed seeking a workspace with panache and a particular point of view, it wanted its new space to serve primarily as a neutral, equable …
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